Mobile display ads attract the highest rate of fraud

An overview of global fraud rates by format and buy type, H2 2017.

On average, 8.5% of impressions on non-optimised ads across all formats and buy types were fraudulent in H2 2017, according to data from Integral Ad Science. The rate dips to 8.3% for programmatically purchased ads, but rises to 9.2% for publisher di

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