Mobile accounts for the majority of online video adspend in China

An outline of growth trends in Chinese online video advertising expenditure between 2012-2017.

Online video advertising expenditure in the China reached RMB34.7bn in 2017, according to data from WARC and iResearch included in WARC's International Ad Forecast. This represents a year-on-year increase of 33.6% from 2016, when total spend amounted to RMB26.0bn. The sector accounted for a 27.4% share of Chinese digital display adspend in 2017, though this was down by 0.7 percentage points (pp) from 2016 and

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