Mid-priced products achieve best Amazon advertising ROI

An overview of Amazon advertising spend and return on investment by product price.

Amazon products priced between $21 and $30 offer the best return on advertising spend (ROAS) but they currently take the smallest share of investment, according to data from seller management company Jungle Scout.

Products priced between $21 and $30 deliver a ROAS of $2.81 when advertised on Amazon, the only product price category to deliver a ROAS above $2.00. However, advertising of these products accounts for just 5% of total Amazon advertising spend, the s