Meta’s growth has been fuelled by China e-commerce platform spend

Facebook and Instagram ad revenue growth in APAC is by far outpacing the local ad market.

Much has been written about Meta’s remarkable turnaround over the past 12 months. The company recorded impressive 23% year-on-year ad revenue growth in the third quarter of 2023, collecting $33.7bn. In Q4 alone, Instagram is forecast to post quarterly ad revenues of $17.7bn, up 25.8% year-on-year. 

According to media analyst Ian Whittaker, much of that growth may stem from rising investment by e-commerce platforms like Temu and Shein targeting US consumers. 

Whittaker points out that, while Meta’s ad revenue by user geography showed 11% growth for the first nine months of the year in Asia...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands