Measuring incremental reach is the biggest worry for CTV advertisers

The Internet Advertising Bureau surveyed US brands to learn their concerns about connected TV.

Connected TV (CTV) is on an upward curve. Global ad investment in TV streaming platforms grew 22.8% year-on-year in 2021, according to WARC Media, and is forecast to increase 8.4% this year- by far outstripping the 3.6% growth expected in the linear TV...

Not a subscriber?

Schedule your live demo with our team today