Marketing budgets now just 6.4% of revenue

An overview of marketing budgets as a share of total revenue.

Marketing budgets are now just 6.4% of total revenue, according to a survey of marketers in North America and Europe by Gartner. This is down from 11.0% of revenue in 2020 as Gartner says that "a swift return to prepandemic funding levels proved elusive for many marketing organizations".