Marketing budgets continue to decline across all regions, Europe sees a slight ease

Celeste Huang

An overview of the Global Marketing Index for June 2023.

Marketing budgets continue to decrease across all regions, with Europe seeing a slight easing condition, according to the latest Global Marketing Index (GMI). 

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.

Tanking to the bottom (33.1) in October 2022, marketing budgets in Europe saw a slight ease and recorded the slowest decline last month (48.1) since...

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