March 2020 the worst month for ad budgets in eight years

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

COVID-19 has dramatically amplified the rate of decline across global marketing budgets, according to data from WARC's latest Global Marketing Index (GMI). Developed by WARC's founder Mike Waterson, who also created the Purchasing Managers' Index (PMI), the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value of

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands