Lockdown gives boost to Twitch and brand investment in e-sports

A summary of WARC's latest Global Advertising Trends research into e-sports and gaming.

Brand investment in e-sports is set to grow to $844m this year while Amazon-owned Twitch has only strengthened its control of the streaming market, according to WARC's latest Global Advertising Trends report.

Brand investment (advertising and sponsorship)...

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