Linear TV ad impressions falling in major markets

An overview of linear TV's daily reach and consumption in Australia, Germany, the UK and the United States.

Linear TV audience activity has declined in the first three months of 2021 and advertising impressions have been eroded, according to data from smart TV devices from viewership data company Samba TV.

The United States and Australia saw the steepest decline among the four countries analysed, with minutes watched in Q1 2021 being 14% and 13% lower than in Q4 2020 respectively. Linear TV's daily reach also dropped by 10% in the US and 9% in Australi

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