TV is by far the most popular device to view video content in the UK, according to data from IPA Touchpoints. TV was the most popular device to watch multiple different forms of video, with YouTube content the only exception.
Among all adults, 99.0% of live/streamed/recorded TV viewing was on a TV. For broadcaster video-on-demand (BVOD) catch-up and subscription video-on-demand (SVOD), this was at two-thirds (66.0%) while other online video consumption registered at 39.0%. For YouTube content, laptops and mobile were the most preferred devices, accounting for 41.0% and 25.0% of all YouTube viewing respectively. TV placed third at 18.0%....