Key Markets, News sharing on social media

Overview of news sharing on social media in 9 of WARC's 12 key markets.

22.1% of respondents in nine of WARC's twelve key markets claimed they would share at least one news story on social media in an "average" week in 2017, according to data from Reuters and the University of Oxford. This represents of 0.7pp fall on the previous year, but apart from 2016 the highest share in five years. The US, France and Canada were the only key markets to post an increase on 2016, The US rising by a notable 3.2% in a single year, to France's 0.8%, both countries having experienced the largest increases since 2013 out of the nine...

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