Just 11% of iOS 14 users have allowed ad tracking

Rob Clapp

An overview of the opt-in rate for app tracking among iOS 14 users (those that can allow or reject app tracking).

Data protection & privacy
Data-driven marketing
Using customer data
Digital media planning & buying
Global
United States
Data

Only one in ten (11%) mobile users with iOS 14 have allowed app tracking and this drops to just 4% in the US, according to data from mobile analytics company Flurry Analytics.

Until now, apps have been able to use Apple’s Identifier for Advertiser (IDFA)...

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