ITV forecasts 1.5% ad revenue drop this year, despite World Cup boost

A brief summary of ITV’s latest Q3 2022 results and the wider UK ad market ahead of the FIFA World Cup.

ITV has forecasted a dip in advertising revenue in its 2022 end-of-year result, despite the anticipated ad spend boost from the men's FIFA World Cup, which takes place in Qatar from 20 November to 18 December. 

Following ITV’s Q2 results, where ad...

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