ITV expects ad revenue to grow 6% this month, but viewing habits disappoint

An overview of ITV's advertising revenue growth between January and November 2020.

ITV saw advertising revenue return to relative normalcy in August and expects growth of 6% in November, according to the latest company reports. However, viewing habits proved less promising.

The UK's largest commercial broadcaster saw total advertising revenue from linear, online and sponsorship formats decline by 7% in the third quarter of 2020, to £372m. This was dragged down by a challenging July (-23%), no Love Island (which normally runs June to July) and a September that last year saw the Rugby World Cup.

Official figures from the AA/WARC Expenditure Report expect TV advertising spend to drop...

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