Brands in Asia have the most to gain from using influencers, according to researchfrom GroupM. In their survey of 13,900 middle- to upper-income consumers in 2019, consumers in Asia consistently say influencers give them a more positive impression of brands....
Influencers perform best in Asia, worst in Germany and France
An overview of consumer sentiment towards influencers and whether they give a more positive impression of brands across 23 markets.
