Influencers most popular in China and India, least in Australia and Japan

An overview of the popularity of influencers by genre and by country across 10 markets in Asia Pacific.

There's a split across Asia Pacific in the popularity of influencers, according to data from Rakuten Advertising.

Over nine-tenths of consumers in China (92%) and India (91%) say they follow influencers on social media, with Malaysia (87%) and South Korea (85%) following close behind.