Influencer posts on Instagram grew 40% in 2018

An overview of the number of sponsored Instagram posts between 2017 and 2018.

Instagram influencer marketing grew by nearly 40% in 2018, according to Klear's latest research. There were 2.1 million sponsored Instagram feed posts that included the #ad hashtag in 2018, up 39.6% from 1.5 million in 2017. This growth has occurred despite strong concern over fraud and a lack of transparency in influencer marketing.

Across last year alone, the number of sponsored posts rose 65.0% between January and December 2018. This is slower growth than seen in 2017, however, which rose 85.9% between the start and end of the year. Alongside rapid growth on Instagram, influencers dominate...

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