The coronavirus (COVID-19) outbreak has given a big push for both gaming and watching OTT content among Indian consumers in urban areas, according to data from Dentsu Aegis Network.
Before COVID-19, one-third (30.8%) of urban Indians said they didn't play any gaming content but this dropped to just one-fifth (18.5%) during the outbreak.
COVID-19 also prompted consumers to spend longer with gaming content, with the share of urban Indians playing for between one to three hours each day rising to one-third (33.2%). Thoe proportion of Indians playing for over four hours more than doubled, from 6.1% before COVID-19...