In-app games ad revenue to exceed $100bn by 2025

Celeste Huang

An overview of global in-app gaming and CTV ad revenue.

In-app gaming advertising revenue is forecast to reach $104.6bn in 2025, according to PwC. 

As digital ad spend reaches the top of the ‘S curve’ and media owners diversify revenue streams, ad spend is seen shifting to emerging channels including in-app gaming and connected TV, as detailed in PwC’s Entertainment & Media Outlook 2022–2026.

Total video games revenueis forecast to reach $321.1bn in 2026 and will account for 10.9% of total entertainment and media (E&M) spend. One of the key drivers for revenue growth will come from in-app advertising. Turkey...

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