Half of young Australians' TV consumption is SVOD

An overview of TV consumption by format in Australia and paid subscription services penetration.

Young Australians prefer subscription video content over traditional TV, according to the latest research from dataxu. The share of total TV consumption that comes from paid subscription services equals 54% for those 18-24 year olds, dipping to 49% for those aged 25-34. This contrasts to just 25% and 27%, respectively, for linear TV.

Instead, those aged 66+ watch over four-fifths (81%) of their total TV consumption traditionally. Overall, linear TV accounts for nearly one-half (46%) of total consumption with paid subscription services at just over one-third (35%).

Netflix is the clear leader in penetration, with over one-half (55%)...

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