Half of consumers use at least two SVOD services

An overview of the number of subscription video-on-demand (SVOD) services used by households in the United States and Western Europe.

Subscription video-on-demand (SVOD) continues to attract new audiences as consumers take advantage of the multiple services available, according to data from market analysts Ampere.

The share of households in the United States and Western Europe who use at least two SVOD services has increased from one-third (34.8%) in Q3 2018 to almost one-half (47.3%) just two years later.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands