Half of consumers say they've boycotted a brand that had different values

Rob Clapp

An overview of consumers boycotting brands because their values don't align across 13 markets.

One-half (49%) of consumers say they've boycotted a brand because their values didn't align, according to the latest research from Ford and Harris Insights & Analytics in their online survey of 13,003 adults across 13 markets.

Brand boycotts are most...

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