Growth in marketing staff accelerates to new high in 2022

An overview of staffing levels in marketing teams in 2021 and 2022.

Marketing teams are expanding and this trend accelerated to a new high in January 2022, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.

Global staffing levels recorded an index value of 65.9 in January 2022, the quickest level of growth ever recorded in the GMI's ten years...

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