Global, Media shares

An overview of the shifts in media share of total global advertising expenditure between 2007–2016.

Data from WARC’s 12 key markets, which between them account for approximately two-thirds of the value of global ad trade, show that TV drew 35% - or $141.8bn - of global advertising expenditure in 2016. This was down from a peak of 40.5% in 2010,...

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