Global media inflation to reach 4% this year

Rob Clapp

An overview of global media inflation by medium in 2021.

Media costs have increased by 4.0% this year worldwide, a larger increase than initially expected, according to data from ECI Media Management. This compares to a 3.0% rise that was forecasted at the beginning of the year.

TV will see the largest increase in costs, with inflation of 6.0% in the latest forecast. This is almost double the rate of increase that was expected at the start of the year.

Online video then follows, with inflation of 4.6% this year. This is likely a result of growing advertiser demandfor connected TV formats as audiences...

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