Global, Advertising expenditure growth by currency

An overview of growth in global advertising expenditure between 2009-2018, in US dollars and Purchasing Power Parity (PPP) terms.

Global adspend is estimated to have risen 3.0% year-on-year in 2017 to US$546.3bn, according to new projections based on data for 96 markets included in WARC’s Adspend Database. This represents a slight slowdown from the annual growth rate recorded...

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