Global advertising expenditure was valued at US$ 530.3bn in 2016, according to data from WARC's Adspend Database. This represents year-on-year growth of just 3.8% from 2015, when total spend amounted to US$ 511.1bn. Since 2007, world adspend has registered year-on-year falls for 2009 (-12.5%) and 2015 (-4.4%), but care should be taken when comparing totals in
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.