Global, Advertising expenditure by medium

An overview of global advertising expenditure, 2007-2016.

Global advertising expenditure was valued at US$ 530.3bn in 2016, according to data from WARC's Adspend Database. This represents year-on-year growth of just 3.8% from 2015, when total spend amounted to US$ 511.1bn. Since 2007, world adspend has registered year-on-year falls for 2009 (-12.5%) and 2015 (-4.4%), but care should be taken when comparing totals in

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