Gaming influencers see highest YouTube engagement

An overview of YouTube influencer engagement by sector.

Gaming influencers see the highest engagement on YouTube, according to research from influencer management platform InfluencerDB. In their global analysis of 116 million videos on over 100,000 YouTube influencer channels, 5.5% of gaming influencer viewers liked the content.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands