Fewer Belgians paying for news online

An overview of paying for online news content in Belgium between 2016 and 2019.

Fewer people in Belgium are paying for online news, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. Just one-tenth (10.9%) of internet users said they have paid for or accessed paid online news content in the last year.

While this share rose from 12.2% in 2016 to 14.1% in 2018, it has recorded the first decline this year. This places Belgium below the Europe average of 11.5%.

This puts more pressure on Belgian publishers, as advertising revenue has continued to decline. Newspaper and magazines accounted for one-third (32.6%) of all...

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