Fashion and electronics see largest online shopping growth

An overview of consumers shopping more or exclusively online or in store across different categories.

Fashion, consumer electronics and health & beauty have seen some of the largest rates of online shopping growth, according to a global survey of online shoppers by PwC.

Around half (53%) of online shoppers say they are shopping more or exclusively online in the fashion category, a rate that is more than double the 22% shopping more or exclusively in store.

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