Facebook's popularity declines across Europe and the US

An overview of Facebook's popularity across five European markets and the United States.

The popularity of Facebook is in decline across Europe and the United States, according to the latest research from AudienceProject. One-fifth (19%) of internet users said Facebook was one of their top three favourite websites in 2019, down from 27% who said the same in 2017.

This decline is largest in Norway, where Facebook saw its popularity fall from 33% in 2017 to 18% in 2019. A similar picture is visible in the UK, dropping from 30% to 19% over the same period.

Across the six countries studied, Facebook is most popular in the United States and Denmark....

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