Facebook CPMs down year-on-year

An overview of Facebook cost per impression (CPM) between September 2017 and October 2018.

The cost per thousand (CPM) ad impressions on Facebook has fallen year-on-year for the second month, according to the latest data from Socialbakers. Australia registered the greatest drop at 22.5%, while the US and UK fell by 4.2% and 3.8% respective

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands