Europe, Advertising expenditure by medium

Overview of European advertising expenditure by medium between 2007-2016.

Advertising expenditure in Europe was valued at US$ 128.2bn in 2016, according to data from WARC's Adspend Database. This represents year-on-year growth of just 1.2% from 2015, when total spend amounted to US$ 128.2bn. Since 2007, Europe has registered...