Esports sponsorship to top $600m this year

An overview of global esports revenue between 2019 and 2021.

Esports sponsorship revenue is expected to top $600m this year, though some brands remain unconvinced. These are just some of the findings from WARC Data's latest analysis report, Global Ad Trends: COVID-19 One Year On.

Engaged audiences, rising consumption and cancelled traditional sports have made esports an attractive channel for brands over the last 12 months. Sponsorship has proven particularly popular as esports not available in traditional sport disciplines.