E-sports investment to reach $800m this year

An overview of global e-sports sponsorship and advertising investment and engagement among males aged 16-24 years old.

Data from Newzoo show that the e-sports market is growing rapidly, with brand investment expected to reach $795.1m worldwide this year, a 23.1% rise from 2019. Almost three-quarters of this ($584m) is to be invested in sponsorships, while an additional $211m is to b