Digital now accounts for over half of UK OOH spend

An overview of outdoor advertising expenditure by format in the United Kingdom between 2008 and 2019.

Digital sites drew over half of all out-of-home (OOH) advertising spend in the UK for the first time in Q3 2018, according to the latest data from the Advertising Association/WARC Expenditure Report, released yesterday. Digital's share of OOH adspend was recorded at 50.1% during the July-September quarter, and was estimated to have attracted the same share during 2018 as a whole – up 4.2 percentage points year-on-year. This rise of DOOH is expected to continue, with its share forecast to grow to 55.2% in 2019.

Total digital outdoor spend was estimated to be just shy of £600 million...

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