Digital sites drew over half of all out-of-home (OOH) advertising spend in the UK for the first time in Q3 2018, according to the latest data from the Advertising Association/WARC Expenditure Report, released yesterday. Digital's share of OOH adspend was recorded at 50.1% during the July-September quarter, and was estimated to have attracted the same share during 2018 as a whole – up 4.2 percentage points year-on-year. This rise of DOOH i
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