Digital is preferred payment method for 42% of Indians

Rob Clapp

An overview of retail payments in India during the festive season.

Digital is the preferred method of payment in India, according to the latest research from YouGov and ACI Worldwide. Over two-fifths (41.6%) of respondents said they prefer digital payments when paying merchants or retailers during the festive season. Card payments are second, at 29.1%, while cash follows just behind at 27.4%.

Men are marginally more likely to prefer digital payments, 43.9% compared to the 39.3% recorded for women. While Gen Z and millennials clearly prefer digital payments, card payments are overwhelmingly popular for Baby Boomers. Gen X is split between card (38.0%) and digital (34.3%) payments.

The majority...

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