Digital is expected to account for the entirety of OOH growth in the coming years

James McDonald

An overview of digital's share of global out of home (OOH) advertising spend to 2021.

Data from PwC show that spend on digital out of home (DOOH) advertising is expected to rise at a compound annual growth rate (CAGR) of 10.1% between 2018 and 2021, accounting for all growth in the OOH market as spend on traditional sites is expected to...

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