UK advertising investment is set to fall 16.7% – or £4.2bn – from its 2019 peak to a total of £21.13bn this year, according to the latest projections in April from the AA/WARC Expenditure Report. This compares to projections prior to the novel coronavirus...
COVID-19 to cut UK advertising by 16.7% in 2020
An overview of forecast UK advertising expenditure by medium in 2020 as a result of the novel coronavirus (COVID-19) outbreak.
