Mobile gaming and short video content grew in popularity in China during the novel coronavirus (COVID-19) outbreak, according to data from QuestMobile. Mobile gaming accounted for 12.2% of total online consumption in February, a rise in share from 8.5% in January.
Short video content also saw a strong increase, rising from 15.2% to 17.3%. Longer video content saw less growth and is less popular, taking an 8.7% share in February. News and info content increased to 9.0%, as 83% of all Chinese consumers said they are reading more news content.
E-commerce has also become more popular,...