COVID-19 makes mobile gaming and short video more popular in China

An overview of online media consumption in China between January and February 2020 amid the novel coronavirus (COVID-19) outbreak.

Mobile gaming and short video content grew in popularity in China during the novel coronavirus (COVID-19) outbreak, according to data from QuestMobile. Mobile gaming accounted for 12.2% of total online consumption in February, a rise in share from 8.5% in January.

Short video content also saw a strong increase, rising from 15.2% to 17.3%. Longer video content saw less growth and is less popular, taking an 8.7% share in February. News and info content increased to 9.0%, as 83% of all Chinese consumers said they are reading more news content.

E-commerce has also become more popular,...

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