COVID-19 has prompted a quarter of Americans to make big purchases

An overview of consumers in the US delaying or bringing forward large purchases during the novel coronavirus (COVID-19) outbreak.

One-quarter (25.8%) of Americans have been prompted to make large purchases during the novel coronavirus (COVID-19) outbreak, according to the latest research from WARC Data. This share has remained relatively consistent throughout April.

However, over two-fifths (43.2%) have cancelled or delayed 'big ticket' purchases of items including a new car, TV or oven. Luxury items are a particular .