Consumers believe the effort to tackle the novel coronavirus (COVID-19) outbreak will be more effective if governments and business work together, according to research from Edelman.
Across the 10 markets surveyed, one-fifth (20%) believe government alone can most effectively tackle the virus. However, this rises to nearly one-half (45%) when government and business work together as a team.
Brands could have a particularly strong role to play in Germany. While just 11% believe the government alone is most effective, this rises to over three-fifths (62%) when businesses are included. Brands in Brazil (19% to 59%), Italy (21% to...