Chinese consumers prefer to buy luxury clothes and jewellery in-store

An overview of luxury goods consumers in Mainland China and Hong Kong and online and offline retail.

The Chinese luxury market is split between online and offline purchase behaviours depending on the category, according to 2020 and 2019 data from consultancy Ruder Finn and research company Consumer Search Group.

In Mainland China, more consumers say they are comfortable purchasing luxury goods like automobiles, watches, jewellery, clothing and shoes offline than online. For example, nine-tenths (89%) of buyers say they are comfortable purchasing jewellery in

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