ByteDance’s ‘$19.2bn spend’ would make it the world’s biggest marketer

A Wall Street Journal article claimed the TikTok-owner invested heavily in marketing in 2021.

In May’s Global Ad Trendsreport on Big Tech’s growing share of the post-COVID ad economy, WARC Media observed that the $16.9bn invested by Amazon in advertising in 2021 was likely the largest sum ever spent by an advertiser within a 12-month period in...

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