Asian retailers struggling to go omnichannel

An overview of retail challenges and innovations in Asia.

Achieving omnichannel retail is the greatest challenge for Asian retailers, according to the latest research from Tofugear, Global Payments, TrendWatching and Microsoft. In a survey of 150 senior retail executives across 12 Asian markets, 22% said achieving omnichannel retail is their greatest challenge – the most reported issue.

Keeping up with rapid changes in technology also proved challenging according to 19% of those surveyed. Loyalty and retention completes the top three, at 15%.

To tackle the challenge of omnichannel, retailers are turning to scan-and-go technology via mobile apps. One-half (50%) of senior retail executives said they are planning...

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