Achieving omnichannel retail is the greatest challenge for Asian retailers, according to the latest research from Tofugear, Global Payments, TrendWatching and Microsoft. In a survey of 150 senior retail executives across 12 Asian markets, 22% said achieving omnichannel retail is their greatest challenge – the most reported issue.
Keeping up with rapid changes in technology also proved challenging according to 19% of those surveyed. Loyalty and retention completes the top three, at 15%.
To tackle the challenge of omnichannel, retailers are turning to scan-and-go technology via mobile apps. One-half (50%) of senior retail executives said they are planning...