Apple to tap into $35bn SVOD market

An overview of SVOD revenue between 2015 and 2023.

Subscriber video on demand (SVOD) revenue is forecast to nearly double to $70bn by 2023, according to the latest data from Digital TV Research. This follows rapid expansion for SVOD platforms, with revenue growing by 122.8% between 2015 and 2017.

Apple is the to tap into this growth, although it faces a significant challenge in battling Netflix, whose last year. Amazon's subscription service, including its SVOD platform, has also seen rapid growth in revenue, rising 45.7% last year to .

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