Apple extends advertising lead following iOS 14.5

Rob Clapp

An overview of Apple's share of advertising spend before and after iOS 14.5.

Apple devices are capturing a larger share of advertising spend following the release of iOS 14.5, but only in markets where iOS has historically been an important player, according to a WARC Data analysis of AppsFlyer data.

Among the seven markets where Apple took at least a 40% share of advertising spend before iOS 14.5, five of them (71%) have seen Apple grow its share since launch.

For example, iOS devices took a 49.8% share of app advertising spend in the UK before the launch of iOS 14.5. Following the update, this has risen 3.5 percentage points (pp)...

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