Americas mobile and digital ad budgets return to growth

Celeste Huang

An overview of the Global Marketing Index for July 2023.

Marketing budgets continue to decline across all regions. However, the Americas has seen notable budget growth in mobile and digital channels, according to the latest Global Marketing Index (GMI). 

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.

Although remaining in decline and having the quickest rate of decline (at 42.4), marketing budgets in the Americas are...

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